The installation was shown in the post-industrial scenario of the beginning of the New Millenium in Berlin 2004, in the Gallery of the Milchhof e.V.  and announced in the Zitty magazine and the KW (Berliner Kunstwerke) .

“Cities”

wood boards, product packagings, mock up materials for architects, aluminum tubes, lightning circuit

135 x 120 x 100 cm

The ‘object’ is hiding an unreal city mock up inside, based on the contemporary city model full of advertising.

The buildings are made of diverse product packagings.

Through the aluminum tubes different scenes from a surreal city-life are to be seen.

The scenes compositions are based on a cinematographic language.

Each view has got a title as if it was a painting.

The Concept

The idea took form in my head, when I started to become aware of the big influence of advertising in our lives. What was that magic colorful world I could stare at through billboards and TV? It was like a film, a film currently going on in the cities everywhere I looked. Sometimes my mind travelled to the far west, with the Marlboro cow-boys, I saw in big billboards riding the Colorado Canyon, sometimes to chic Paris, with Cacharel ads on Tv, sometimes to the outer space to meet the Jedi Knights, after looking at all the merchandising from Star Wars.

Cities became more and more one-kind-pattern; the american type, big brand new buildings and lots of colorful ads covering facades, like in Times Square NY,  Picadilly Circus, etc…

Even more could I tell, buildings were themselves the products from the firm that built them advertising themselves with their logos on them.

The parallelism seemed obvious to me: a building is like a product; its facade is like a packaging.

Quoting Le Corbusier “in the  Middle-Age, crosses were to be seen above the skylines of the cities, for the church was the most powerful institution. Nowadays corporations are showing their brand above the horizon.”